Do The Right Thing Essay

Do The Right Thing Essay Do the right thing is one of the best films made by Writer, Director, producer, and star Spike Lee in 1989, which explored the issue of biasness and discrimination of the African-American area of New York city called Brooklyn. This movie was nominated for 2 Oscars Awards and other and it won 11 other awards in that time. The movie was released at the same time when hip-hop culture like songs, music video, fashion and etc was hit. Spike Lee, Danny Aiello, Osie Davis, Ruby Dee, Richard Edison, Giancarlo Esposito, and John Turturro make the character alive in the movie. This film is successful to present the gap between the regular life of various African-American peoples and community that are opposed. The several artiest of the movie represent various ethnicities of African-Americans mentioned serious personal, social, economical and controversial issues about the residents and other businessmen like Sal and Korean Shop Owner as neighbourhood characters. Producer, Director Spike Lee plays as a Mookie, a Pizza Delivery Boy, who keeps going back and onwards between Sals pizza and the neighbourhood area, eventually finding him in the focus of a problem in the film. He is lazy and irresponsible person. Sal, the Italian-American man, who owned Sals Famous Pizzeria in the center of the same place for 25 years. Sal has two sons, Pino and Vito. Pino is an angry young boy who has narrow minded feelings for the customers and next son Vito, whos friends with the irresponsible delivery man of Pizzeria, Mookie in the movie. There are lots of important characters in the movie Do the right things who made movie better. One of this is The Mayor, who is an alcoholic elder. Mother Sister, who always sits in her window whole day and watches outside; Radio Raheem, a very big man who walks up and down on the street with his big Sound system that look like extra-large even for him. He wears a metal finger ring on his 4 finger for both sides that says LOVE on one hand and HATE on the other hand. The first dialogue of the movie starts with Wake up, wake up, wake up .. this was telling on microphone by a Radio worker and DJ Mr. Senor Love Daddy. Likewise there is a Korean shopkeeper; Smiley, looks like a dementia and who always sells hand-made postcards of the only photo of Martin Luther King and Malcolm X together. In the movie, there is no any strong character of female artist in comparison of the male artist even though its starting from the strong dance of female character on Fight the Power. There is a Mookies sister Jade, who is always trying to get her brother Mookie to face up to his responsibilities, and Tina, Mookies girlfriend and mother of his infant son. There is a place in the Sals Pizza Shop called Wall of Fame; Lots of pictures of different people are placed there, where no African American peoples are included. That make angered for African American people although Sal himself think about his shop as the center of the neighbourhood and feels pleasure for having food place for the African-American neighbourhood. In that area it is very hard to find the business owned by African-American, only Sal and the Korean Grocery shop owner, who take the big money from the community. According to the main plot of the story, There is a boy whose name is Buggin Out, who always wants Sal to put up some pictures of black people at the side of the Sals pizzerias Wall of Fame, in the end of the movie that boy becomes the cause for the movies climax with violence blasts in and around the Sals Famous Pizzeria over the same issue of Wall of Fame. At the night time, A big group of African-American People with Radio Raheem is enter into the pizzeria, while pizzeria was already closed but Sal opens to them because he wants for more business. Radio Raheem always make louder sound on his sound system, Here in pizzeria, he makes its sound louder as well. They are doing force to put the picture of black people in wall of fame, but Sals refusing to put the picture of black. Sal telling to make the sound lower inside the pizzeria but Radio Raheem is not doing like that. All the black people are being aggressive. In the same situation, Sal became anger with his Music System and he broke that sound system of Radio Raheem then after Radio Raheem and other black people been aggressive. They did attack to the Sal, ÂÂ ­Police came and they arrest that black people who are doing attack and crucially hitting them as a result Radio Raheem killed. Big crowed of black people are giving pressure and telling Mokie to Stay Black. Then Mookie throws a trash on the Sals Famous Pizzeria towards the front glass and break all then that crowd of the black people make damage everything in Sals Pizzeria and its burned down. The movie was shotted on one of the hottest and longest day of the summer, which is start with the energetic and dazzling dance on the song of Fight the Power on the very hot bright and colourful background. But in the later this song Fight the Power only played when the Radio Raheem appears. From the viewers eye Do the Right Thing raises some questions like what is the appropriate way for society to deal the ethnic discrimination in that area (America) which is shown in the movie? Is that the right thing which has been done by Mookie in the film? Should it be done by the dialogue, understanding and positive way without any violence or only violence is only the right thing. There are the people with only one aspect. In the movie the African American People think they can do everything because they are more in numbers. I think its the quite poor things in the movie. In the summary, this movie comes closer to reflecting the current state of racial relations in America than any other movie of that time. There is no doubt about the originality and power of the movie. This movie must be watched by all. I think, it is still appropriate in the world today.

Eu Enlargement

EU Enlargement Background The European Union (EU) is an economic and political union of 27 member states which are located primarily in Europe. The EU traces its origins from the European Coal and Steel Community (ECSC) and the European Economic Community (EEC), formed by six countries in 1958. In 1967 they merged into European Community. The Maastricht Treaty established the EU under its current name in 1993. The EU has grown its size by the accession of new member states. For example, on May 1st 2004, 10 new members joined the EU and EU-15 became EU-25. In 2007 it became EU-27 when Romania and Bulgaria joined.It seems that the enlargement will continue and many people begin to consider whether the EU should admit more members. Countries should obey the accession rules if they want to join the EU. According to the ‘Copenhagen Criteria’, a member state must be a stable democracy, respect human rights and have the rules of law and the protection of minority. In terms of t he economic aspect, it should have a functioning market economy. In addition, the country needs to adopt the common rules, standards and policies that make up the body of EU law. Body Commission: regarded enlargement as the â€Å"Union’s most successful foreign policy instrument. Following? the? enlargements? of? 2004? and? 2007,? the? EU? is? now? the? largest? integrated? economic? area? in? the? world,? accounting? for? more? than? 30%? of? world? GDP? and? more? than? 17%? of? world? trade. New members can benefit more from enlargement than existing member states (Neuder, 2003) * Benefit of new members * Strong economic growth: * Benefit from the EU budget and access? to? EU? funds? * The 10 new members can expect to receive up to 4% per annum of their GDP from the EU’s structural and cohesion funds for projects aimed at improving their economic tructures. * e. g.? net? inflow? of? structural? funds? to? help? finance? infrastructure? projects and? environmental? projects. * Increase in GDP from 3. 7% to 5% on average in the first two years since accession. * In the long time, the acceding states could enjoy a rate of growth some 2% higher than that of the existing states (Neueder, 2003). * East slowly catch up with the west. * Increase in trade * Most? of? the? new? EU? countries? were? already? closely? linked? in? trade? and? investment? terms? with? their? western? European? neighbors.? Joining? the? single? market? as? deepened? this in? 2007,? almost? 80%? of? exports? of? the? new? EU? states? went to? the? rest? of? the? EU. * Increase in Foreign Direct Investment * For the new member states, FDI is a key factor in the process of economic modernization. New members can receive funds from foreign countries and use the money to boost economy. * Enlargementlarger market and openness to trade. * Baldwin, Francois and Portes (1997) argue that joining the EU will make the region substantially less risky from the point of view of domestic a nd foreign investors. * 191 billion euro by 2004 However, they seem to over rely on FDI. FDI accounts for too large part (e. g. Hungary: 70%). Once there is something wrong with some investors and do not invest them, for instance the financial crisis, they will suffer tremendously. * The? 2009? crisis? may? persuade? Central and East European? Countries? to? reduce? their? dependence? on? foreign? direct? investments and? build? an? economic? growth? model? on? different? grounds. * Welfare * Farmers began to receive agricultural subsidies * Structural funds directed towards poorer regions (investment in infrastructure) * Benefit of existing members Enlargementmore people more consumersobtain more than 450 million consumers from Single European Marketcompanies could expand their businesses and benefit from experience and location economies scale * Larger labor market fill labor shortage in existing states with low-cost and highly-skilled workforce, for example, UK and Ireland Howeve r, these skilled workers may replace the indigenous employeesincrease the unemployment * High growthincrease the purchasing powerstimulate the import demand of acceding states and export of member states * Imports and exports between new and existing members have increased considerablethe EU15 share of total EU12 trade increased from 56% in 1993 to 62% in 2005 * Because of theseGDP increase * Costs of enlargement * Drawback for new member state * Difficulties in complying with EU law restrict development of business especially Small and Medium-size Entrepreneurs * Push many producers out of business due to their incompliance with EU environment policies * Tax harmonization e. g.Estonia: was forced to introduce new tariff against imports from outside of the EU, adopt a number of non-tariff barrierssuch protectionisms increase the food price and lowered Estonians’ standard of living * High unemployment still exists in many new member states (8% EU-15; 14% EU-10, 2005) * Some hi gh skilled workers or people with higher degree will move from east to the west, this brain drain damages the host countries. * Drawback for EU-15 * Volume of enlargement costs will amount to about 15% of the EU budget (Germany: 2. 3bn from its federal budget) * Migration: Concern about too much migration from east to west social problems and pressure on social/medical/educational services. (e. g. ome countries even carried out policies to limit the volume of migration) * Actually: the percentage of EU-12 nationals and the resident population of each EU-15 Member state were relatively stable before and after enlargement. * Too many countries will decrease the efficiency of EU. * Conclusion Enlargement of EU has been the most successful policy. Although it has some negative effects on both existing and new member states, its positive influences far outweigh its negative aspects. Process EFTA (European Free Trade Association) afraid that the Single Market Program would increase compet itioncreate EEA (European Economic Area)1995, Austria, Sweden, Finland opted for European Accession, joined (growth+, unemployment-, inflation- Finland(1991-2000, 2006,%): growth 2. 0-5. 0; unemployment 12. 5-7. 7; inflation 2. 1-1. 3 †¦

Building Trust through E-Commerce

Suppose I am selling merchandises online – for instance, gift items for everyone – I know exactly how to convince my prospective buyers to trust my web site. Through the concept of â€Å"Free Information for All,† I would educate my web visitors, in the simplest way possible (without giving essential information to competitors), about the process of storing their credit card information and securing it from hackers and viruses.The rationale behind â€Å"Free Information for All,† is aiming at the minds of the potential customers, to make them think, feel and believe that they know all they need to know about where their credit card information is going. Images, such as secured vaults and huge powerful computers, will be used to instill in the minds of the viewers that my web site could not be any safer. In fact it is 100% safe and error-free. As for the action steps that I would take, I will begin by advertising banners and links that features a reverse ps ychology-inspired message, â€Å"Do not trust every online shop you see.Click to find the tricks of scammers. † Then, when they’re in my web site already, they will read another message, â€Å"Trust only those who can tell you everything you need to know about your shop and your account. Experience worry-free online shopping. † The second step is for me to make good on my word. Eventually, I will post â€Å"Testimonials† from the marketing department and from real people with pages in My Space. This will create a crisp, friendly feel in the website, and it will convince more people that my business and services are no hoax.The final step is just to ensure that my customers will enjoy a 24/7 customer support online and via toll-free number. Customers love to be pampered. I will pamper my customers, make them trust me, and make them go back to my store, with their friends in tow. Survey source: Safety in Numbers. June 25, 2002. The Resource for Security Exe cutives. November 10, 2006. .

Marketing Analysis Marketing Management - 1674 Words

402C-2: MARKETING METRICS INDIVIDUAL ASSIGNMENT 1 Submitted to: Professor Rakesh Niraj Submitted by: Amber Shukla Case Western Reserve University Summer 2015 1. (a) Marketers should become data driven because: †¢ To know the impact of marketing investment: With the help of an accurate data, one can predict the output or significant and measurable performance impact in future of marketing investments made today. This helps in predicting whether the marketing plan is worth investing in or not and can save millions of dollars for a company. †¢ How much marketing investment to make: If the predicted financial revenues of the marketing plan is known, one can decide the maximum budget or investment to make in the plan. †¢ To formulate a†¦show more content†¦Also, if there is a lack of data due to privacy concerns, it is again a big challenge for the marketers to measure the efficacy of what they do. To face this obstacle, B2B companies need to educate the value partners derive from sharing data, as also protecting the identity of customers when channel partners share their data. Loyalty programs or web based portals, surveys and focus groups as a means to provide incentives for customers can be an honest way forward. †¢ Lack of Infrastructure to do data driven marketing: There are specialized tools and softwares to analyze big data which can be expensive. Also, skilled manpower is required to play and make sense of such big data. So, at times, companies have to invest a lot in terms of money and time to become data driven. To face this obstacle, advance campaign planning is required. MS Excel and SAS JMP can be useful to start. For current purchases, real-time analysis would be required. †¢ People and Change: Cultural resistance to change as a need to incentivize these initiatives is a way forward to effective change management. 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