Gothic art and architecture Essay Example for Free

Gothic art and architecture Essay The thirteenth, fourteenth and fifteenth centuries, spanned by what we term the Gothic period, saw a revolution in the social and economic life of Europe. As princes created fixed capitals for themselves instead of the earlier uncomfortable peripatetic courts, so the earlier agricultural system gave way before a more modern money economy. The movements brought great changes in their train and were to have a profound effect upon the arts. For the first, the building of castles, palaces and town residences not only gave a new importance to the visual effect of surroundings but also to the ideas of comfort and luxury. The court of Burgundy led the way and life came to be dominated by intricate ceremonial inherited in part from antiquity, Byzantium and the orient, and elaborated into an obligatory etiquette destined to reach its most exaggerated expression in baroque Spain. At the end of the period this court culture flowered into what was an almost decadent magnificence. Gothic sculpture, like Gothic architecture, originated in France, and it, too, spread rapidly throughout Europe, varying in each country (Frankl 21). Gothic art had become common to all of Europe, and its national variants did not develop in isolation, although they always remained distinct within the framework of the style. There was a good deal of practical exchange, and German holy images were ordered from and sent to Italy, French ivory caskets and small altars were exported to England and Germany and English alabasters were exported throughout Europe (Frankl 25). In its transition from the Romanesque, Gothic architecture was characterized by an open stone framework supporting a stone vaulting (Frankl 3). As this development reached its peak, painting and sculpture were almost completely subjected to architecture, though all three arts were ultimately to gain. It was inevitable that large-scale mural painting should give way as the walls of Gothic churches were increasingly devoted to ever-larger windows. However, these new transparent walls of glass were quickly claimed by the painters and at the very moment when they were most dependent upon the good will of the architect, they achieved their greatest triumphs; for this new painting with colour and light on enormous areas of glass amounted to the conquest of a new artistic field. Glass painting, from being a pleasant accessory of the old order of architecture, had gradually become an indispensable feature of Gothic interior decoration. Its greatest successes were achieved, as were those of the Gothic style as a whole, primarily north of the Alps, and its decline accompanied that of the style as a whole (West 104-05). In appropriating sculpture, Gothic cathedral architecture presented it with such gigantic new problems that it was taxed almost beyond its strength. The figures that had previously been sparingly applied to doorways and towers multiplied and became immense crowds nestling in groups round doorways and towers. As a result of this dependence on architecture, more sculpture was commissioned in the Gothic period than at any other time between antiquity and the baroque era; indeed the sculptor has probably never been so much in demand as he was then (West 137-39). At the end of the Gothic period, when architecture tired, when cathedrals, started at the peak of the period, remained unfinished despite increasingly extended building periods; when towers, planned on a gigantic scale, were left incomplete; when niches on pillars and portals still remained empty, sculpture was still strong enough to leave the sinking ship, alert enough to recapture part of its former territory. It was altar-decoration which gave new life to the dying art of monumental sculpture. Here sculptors and wood carvers gradually developed the simplicity of the early retable into an architectural structure worthy to carry their figures. The Gothic winged altar grew from the mensa, until, high under the distant vaulting, multitudinous groups of figures were gathered into its forest-like branches, both over centrepiece and over wings. At the close of the Gothic period a true Kleinplastik developed-Kleinplastik is an untranslatable word which applies to small, delicate carvings, sometimes only a few inches high, which were later to become the passion of the lay collector with his delight in elaborate material and craftsmanship. The ideals of the thirteenth century were still those that had inspired the crusades and which, towards the end of the eleventh century, had fired the western Christian world with a zeal to free the Holy Land from the Mohammedan infidels. In the space of a few generations, religious fervour and love of adventure moved hundreds of thousands from every country to do battle with the dangerously advancing forces of Islam. Great victories awaited them, but also shameful defeats; fame and riches, but imprisonment and miserable death as well. An important after-effect of the period of the crusades, which really ended at the close of the thirteenth century, was the growing prosperity, not only at the courts but also amongst the lesser nobility and the burghers. It was accompanied by a taste for luxury, a desire for a less simple mode of life, which in turn generated the forces needed to satisfy the new demands. The world had become, in contemporary eyes,-not only bigger and wider, but also more beautiful and interesting. Thus poetry and the arts, as well as the crafts, which had worked almost solely for the honour of God and the glory of his Church, were now called upon to glorify the everyday world (West 210-11). Commerce and the crafts, in all their colourful diversity, gained respect. As they grew in importance, guilds and merchant companies came into being, and succeeded in getting a voice in the administration of the cities, until the cities finally obtained freedom from the feudal overlord, owed allegiance only to the emperor, and were able to form political alliances with other cities. There was no more bondage for the burgher. The main roads met in the cities, which were the centres for travellers and pilgrims and for the trade of goods from far and near. The great building organizations were situated within their walls and they sheltered the artists and craftsmen; new wealth accumulated in the cities and with it a new civic pride appeared. All these developments offered the Gothic sculptor and carver many opportunities and, moreover, each generation had an insatiable desire to express its own artistic feeling. This was only made possible, over the years, by making room, by repeatedly clearing away or destroying the outmoded work of previous generations. Furthermore, the changing and often more elaborate liturgical customs and rites of the high and late Middle Ages demanded new equipment, new furnishings, and these afforded new subjects for the artist. For example, the appearance of the Rosary brotherhoods of the late Middle Ages produced a flood of Gothic Madonnas. The fast-spreading cult of St Anne led to the creation of charming groups showing her with the Virgin and Child (Branner 47). The number of altars increased considerably during the Gothic period in the cathedrals and collegiate churches especially, but also in the parish churches. The spacious churches of this era often had dozens of altars, sometimes more than fifty. The burgher, noble, or even ecclesiastic donors of these altars made themselves responsible for the material needs of the priest who served at their altar as well as for the provision of an artistically conceived altar with furnishings of admirable craftsmanship (Frankl 95). For such an altarpiece tradition demanded a representation of the patron saint, a cross, candelabra, an altar cloth, and robes. The buttresses of the new churches favoured the construction of subsidiary chapels and thereby increased the potential space for additional altars, which meant more commissions for the artists. The altarpiece which, as the chief domain of art, combined painting and sculpture in a common effort, has become the classic expression of late Gothic art for the world at large. In these altarpieces, the central section was generally reserved for three-dimensional figures. The insides of the wings were often given to the carvers for their reliefs, if they had not already been allotted to the paintersfor whom the outsides of the wings were always reserved. Such an altar complex was indeed imposing; its changing face-different on weekdays, Sundays and feast days-served as a kind of three-dimensional picture book of the church year for a pious world which could as yet neither read nor write, and so readily sought these vivid illustrations of the scriptures. The Western world found, in Gothic art, a means of symbolizing the Christian capacity to experience life and religion as conceived within the framework of medieval piety. Although each nation added something of its own national peculiarities the style retained its validity as a common artistic expression of Western Christianity and was universally recognized. Works Cited Branner, Robert. Burgundian Gothic Architecture. A. Zwemmer, 1960. Frankl, Paul. Gothic Architecture. Penguin Books, 1962. West, George Herbert. Gothic Architecture in England and France. G. Bell Sons, 1911.

Developing an Integrated Marketing Mix Plan

Developing an Integrated Marketing Mix Plan The fruit juices and juice drinks market sector has enjoyed steady growth up until the last few years. However, the market has now stalled due to the economic recession. Juice drinks are less expensive than fruit juices and this latter segment of the market has consequently grown whilst the fruit juices segment has declined, a trend that is expected to continue for the next few years at least. New product innovation and advertising expenditure are also in decline but in-store promotions are increasing as brands fight for market share. Established brands are paying more attention to the growing childrens market with specially positioned and targeted products. The Food Standards Agency has actively promoted healthier eating and pressurised the drinks industry to do the same. However, tough economic times and unemployment are affecting both consumer confidence and the ability of consumers to finance a healthier eating lifestyle. Even so, there is undoubtedly a market gap for a new brand to exploit. A healthy juice drink aimed at children, for consumption at breakfast time, would have little direct competition, in terms of its brand positioning, and would satisfy the need parents have to monitor their childrens five-a-day intake. Equally, it could also compete effectively in school lunch box market segment, which is an identified growth area. A new brand in this market segment would need a strong brand name and a distinctive brand position that resonates with consumer needs and stands out amongst the plethora of well -known brand names, which include Tropicana and Innocent smoothies. The new brand will also have to spend heavily on promotion during its launch phase to establish a sustainable market share. The promotional plan will need to deploy communications tools such as TV, which can deliver the right audience in sufficient numbers to achieve this goal in the shortest time possible. Other support media, such as online advertising, public relations, and sales promotion, will be required in order to support the TV advertising and extend the coverage and frequency of the promotional campaign. The positioning of the new brand is crucial in relation to all aspects of the marketing mix plan, as is the integration of both these activities and the key communications messages, all of which will help to ensure, as far as it is possible, the success of the new product launch. The market sector consists of two distinct segments, namely fruit juices, which are 100% pure fruit juice and juice drinks, which contain ingredients other than pure fruit, such as water. The value of the market sector in the UK grew in 2010, compared to 2009, with an annual increase of just over 3% to  £3.2 billion (Euromonitor, 2011). However, it only recovered to 2008 levels (Mintel, 2008) following a dip in sales value to  £3.1 billion in 2009 (Mintel, 2010). Whilst both overall volume sales and values have grown steadily in recent years, the effect of consumers trading down, together with a reduction in advertising expenditure and new product innovation and development by all brands, the market sector, in terms of product life cycle, appears to be reaching maturity (Mintel, 2010) see Figure 1 below: Figure 1: Product Life Cycle (Source: adapted from Kotler, 2001, p. 349) 1.2 Sales Trends Fruit Juices Vs Juice Drinks In 2010, there was a notable shift in consumers buying value-for-money juice drinks rather than premium fruit juice products. Volume sales in the fruit juices segment declined whilst the juice drinks segment increased its volume sales by 1% and its value by just over 3% in 2010, compared to 2009 (Euromonitor, 2011). This has resulted in a narrowing of the gap between the volume sales of fruit juices versus juice drinks see Figure 4 below. Mintel (2010) expects this trend to continue to at least 2015. Table 1: Volume Sales Trends Fruit Juices Vs Juice Drinks (Source: Mintel, 2010) 1.3 The Competitive Environment 1.3.1 Fruit Juices The brand leader and dominant player in the fruit juices market sector is Tropicana with an estimated 30% share followed a long way behind by Princes with just 3%. Tropicana has achieved its success through maintaining a balance between its premium brand positioning and a pricing strategy that is both appropriate for a premium brand and sufficiently appealing to consumers. Tropicana also benefits from being the UKs most recognised brand in this market sector (Euromonitor, 2011). Orange remains by far the most popular flavour in the fruit juices market segment accounting for about 58% of total sales volume in 2010 (Bainbridge, 2011). 1.3.2 Juice Drinks The major brands in this market sector are Oasis, Ribena, Capri Sun and Robinsons, which together account for about 50% of all sales. For juice drinks, according to Mintel, blended flavours are the most popular (Bainbridge, 2011). Tropicana has also extended its brand into this sector with its Tropicana Go! product for children. 1.4 Consumer Targeting According to TGI, the fruit juice and juice drink market sector is strongly associated with families with 83%, penetration of those UK households with children aged from five to nine. This is believed to be because parents and housewives in particular, are aware of the perceived health benefits of products in this market (Bainbridge, 2011). In addition, children account for one third of the consumption of all juice drinks (Euromonitor, 2011). 1.5 Media Advertising Expenditure The following three tables detail media advertising expenditure for fruit juices and juice drinks overall, by main monitored brands, and by main monitored products. Date Expenditure 2009/10 Index 2005/06=100 Adspend: Sales  £m Ratio (%) 2005/06 28 100 0.9 2006/07 29 104 0.9 2007/08 30 107 1.0 2008/09 23 82 0.7 2009/10 18 64 0.6 (Note: year is from July-June. Main monitored brands only excludes smoothies). Table 2: Total Overall Media Advertising Spend 2005/06-2009/10 (Source: Nielsen Media Research, 2010) Advertiser 2007/08 2007/08 2008/09 2008/09 2009/10 2009/10 Total Total  £000 %  £000 %  £000 %  £000 % Coca-Cola Great Britain 4,656 16 6,675 29 4,853 27 16,184 23 Britvic Soft Drinks Ltd 8,106 27 3,693 16 2,284 13 14,083 20 PepsiCo Intl Ltd 4,872 17 2,122 9 3,036 17 10,031 14 Ocean Spray Intl Inc 4,457 15 2,053 9 1,846 10 8,355 12 GlaxoSmithKline Plc 2,307 8 1,573 7 989 6 4,869 7 Gerber Foods Intl 1,211 4 1,815 8 1,386 8 4,412 6 Nichols Plc 1,104 4 1,089 5 1,332 7 3,525 5 Rubicon Products Ltd 892 3 1,138 5 411 2 2,441 3 British Sugar Plc 661 2 973 4 633 4 2,267 3 Sunsweet Growers 158 1 132 1 411 2 701 1 Others 1,092 4 1,707 7 610 3 3,409 5 Total 29,516 100 22,971 100 17,791 100 70,278 100 (Note: year is from July-June. Main monitored brands only excludes smoothies). Table 3: Media Advertising Spend by Advertiser 2007/08-2009/10 (Source: Nielsen Media Research, 2010) Brand Advertiser 2007 2007 2008 2008 2009 2009 Total Total  £0 %  £0 %  £0 %  £0 % Oasis Drink Coca-Cola 2,260 8 2,676 11 2,135 11 7,071 9 Ocean Spray Cranberry Ocean Sp. 2,235 8 2,604 10 1,751 9 6,590 9 Tropicana Pure Premium PepsiCo 5,129 17 1,134 5 6,264 8 Tropicana Pure Premium Orange PepsiCo 322 1 1,961 8 3,331 17 5,613 8 Capri-Sun Coca-Cola 755 3 674 3 2,521 13 3,950 5 J2O Fruit Drink Britvic 1,659 6 21 2,179 11 3,859 5 Robinsons Fruit Shoot Britvic 2,720 9 348 1 743 4 3,812 5 Vimto Soft Drinks Nichols 1,197 4 1,305 5 1,121 6 3,623 5 Welchs Purple Grape Gerber 341 1 2,230 9 966 5 3,537 5 Robinsons Drink Range Britvic 2,333 8 1,136 5 3,469 5 Others Others 10,416 35 11,000 44 5,390 27 26,806 36 Total 29,367 100 25,089 100 20,138 100 74,594 100 (Note: Main monitored brands only excludes smoothies). Table 4: Media Advertising Spend by Brand 2007-2009 (Source: Nielsen Media Research, 2010) 1.6 Distribution 1.6.1 Off Trade Most off trade sales take place through the large supermarket chains. Tesco sells more fruit juices and juice drinks than any other retail off-trade outlet accounting for around 18% of all sales in 2010 with Asda accounting for just over 11% (Euromonitor, 2011). 1.6.2 On Trade The key on-trade distribution channels in the UK are fast food and other restaurants, plus pubs, bars and clubs, where juices are typically used as mixers. However, the adult  juice  brand J2O is positioned as an alternative to alcohol in pubs, bars, and clubs and is increasing its sales year-on-year (Euromonitor, 2011). 1.7 Price Unit prices vary considerably depending on whether the drink is a fruit juice or a juice drink, and its fruit content if it is a juice drink. In addition, unit price varies according to the products positioning i.e. if it is a premium, supermarket own label standard or budget product. A selection of typical retail prices are shown in the two tables below. Positioning Brand Retail Price Premium Tropicana Orange Fruit Juice 1L  £2.18 Supermarket Own Label Standard Tesco Apple and Mango Fruit Juice 1L Litre  £1.60 Supermarket Own Label Budget Tesco Value Apple Juice 1L  £0.62 Table 5: Fruit Juices Typical Retail Prices (Source: mySupermarket.co.uk, 2011) Positioning Brand Retail Price Premium Prices Cranberry Juice Drink 1L  £1.42 Supermarket Own Label Standard Tesco Exotic Juice Drink 1L  £0.90 Supermarket Own Label Budget Tesco Value Apple Juice Drink 1L  £0.53 Table 6: Juice Drinks Typical Retail Prices (Source: mySupermarket.co.uk, 2011) Unit prices in 2010 were reported as being stable even though some brand owners passed on cost increases associated with fluctuations in currency exchange rates between the euro and the pound. However, this move was counterbalanced by discounting and promotional offers for private label and leading brand in the retail marketplace (Euromonitor, 2011). Generally, consumers were inclined to trade down to  juice drinks from fruit juices, due to price considerations. Whilst the recession undoubtedly encouraged discounting and sales promotions, it is evident that both own labels and leading manufacturers offered discounts and promotions long before the recession actually started. This practice is forecast to be a permanent strategy in the market sector in the future as brands jostle to establish and consolidate their competitive positions in an increasingly price sensitive market (Euromonitor, 2011). 1.8 The Macro Environment PESTEL Analysis Organisations can examine their external macro-environment by using the PESTEL analysis framework (Gillespie, 2007). A PESTEL analysis for the fruit juices and juice drinks market sector appears below: Political This refers to any government policy that may cause an intervention in the marketplace. In 2004, the Food Standards Agency (FSA) in the UK stated that it had a mission to convince consumers to adopt healthier food options for a healthier lifestyle. The FSA also required that the food and drinks industry support it in trying to achieve its aims (Food Standards Agency, 2004). The FSA suggested that organisations should include healthy eating strategies for their customers as part of their overall corporate social responsibility programmes rather than simply as a marketing tactic. In addition, the government has promoted healthier eating through an increased intake of fruit and vegetables with its 5-a-day campaign. This has been successful with 74% of those consumers questioned claiming they were aware of the campaign and nearly 60% having taken some action as a direct result of being exposed to the campaign (Food Standards Agency, 2008). Economic This includes such factors as interest rates, taxation changes, economic status and growth prospects, inflation, and exchange rates. Interest rates remain at an all time low with correspondingly low mortgage servicing costs for the majority of homeowners. However, unemployment, together with the threat of unemployment, is negatively affecting consumer confidence, which, in turn, is causing middle-income consumers to trade down higher priced, premium and luxury products (Warc, 2010). Social and Cultural This covers social and cultural trends that can affect consumer demand. There is a noticeable trend towards healthier eating habits in the UK. The importance of this to brands owners and marketers was highlighted in the Health of Britain Survey conducted in 2008 when Giles Quick from the research company, TNS Worldpanel UK said: It is unlikely that we will ever put health before taste, but brands that manage to combine great taste with practicality as well as a positive health proposition, are in an ideal position to win full marks from the consumer'(Quick, p. 3, 2008) Technological This looks at how new technologies can help create new products and new processes. The ubiquitous internet and the growth of mobile electronic communications devices will have an increasing influence over the way in which consumers interact with, and buy, brands, products, and services (Ericssson White Paper, 2011) Environmental Includes the weather and climate change and how these may affect the marketplace. Global warming and climate change are affecting the UK inasmuch as climatologists expect a generally warmer climate in the future. This may result in consumers drinking more water and, equally they drink more fruit juices and juice drinks (just-drinks, 2011). Legal This includes the legal framework within which the organisation and its competitors operate. There are currently no legal issues that may affect the market. 2.0 Identification of the Market Opportunity 2.1 Rationale for the Market Opportunity As has been seen from the analysis in Part 1.0, the ongoing economic difficulties in the UK have caused consumers in the market sector to trade down from fruit juices to juice drinks. This has been borne out by volume sales figures showing a decrease in fruit juice sales and an increase in juice drink sales over the last three years with the trend forecast to continue to at least 2015 (Euromonitor, 2011). However, fruit juices and juice drinks targeting children have seen their volume sales increase. For example, in 2010, Innocent saw sales of its childrens Wedge Cartons grow and subsequently launched a new product for children, Pure  Fruit  Squeezies, designed as a snack to go in childrens school lunchboxes. Feel Good Drinks for Kids and Tropicana Go! were also launched to target the school lunchbox market (Euromonitor, 2011). For juice drinks, breakfast time is when 50% of all such drinks are consumed (Euromonitor, 2011). All fruit juice and juice drinks, even if they contain no added sugar, contain natural fruit sugar. Consequently, for children, it is especially important that they consume juice drinks at mealtimes, such as at breakfast, as this is less likely to damage their teeth than if they sip at juice drinks during the day (Food Standards Agency, 2011). Equally, parents can monitor their childrens intake of juice drinks at breakfast and ensure that they clean their teeth afterwards before they go to school. In addition, parents are becoming increasingly aware of the need to provide a healthy diet for their children and this message is being actively promoted by government through the Food Standards Agency (2004). Research by Euromonitor (2011) has identified a specific market gap for products targeted at children and believes that brands in this marketplace need to strengthen their five-a-day mess ages. 2.2 Defining the Market Opportunity The gap in the market, therefore, is defined as: A high fruit content (50%), healthy juice dink for children to consume at breakfast as part of their five-a-day needs. 2.3 Competition Competition for such a product will come primarily from those brands that have developed, and successfully marketed, products specifically aimed at children. The identified competitors in this respect are: Innocents childrens wedge cartons and Pure  Fruit  Squeezies, Feel Good Drinks For Kids Tropicana Go! 3.0 Marketing Mix Plan 3.1 Marketing Objectives To generate sales worth  £120 million within 12 months of launch. To achieve a 4% share of the overall fruit juice and juice drinks market sector within 12 months of launch. 3.2 Marketing Strategy 3.2.1 Launch Strategy According to accepted marketing theory, for a new product launch in a competitive and price sensitive marketplace, such as for fruit juices and juice drinks, a brand needs to build consumer awareness quickly and achieve rapid market penetration to establish itself successfully (Kotler, 2001, p.355). Consequently, it is proposed to launch the new juice drink product using a rapid penetration strategy, which is one of four identified strategies for a new product launch- see figure 2 below: Figure 2: Marketing Strategies in the Introduction Stage (Source: adapted from Kotler, 2001, p.355) The rapid penetration strategy involves launching the new product at a relatively low price, compared to competitor products, with heavyweight promotional support in order to achieve the fastest possible market penetration and to gain the highest possible market share. This is a sensible strategy in a market with a number of established competitors where a new, and by definition, unknown brand has no consumer awareness. It is also a strategy more likely to succeed where there is price sensitivity in the market, as there is for fruit juices and juice drinks. In terms of cost, then the unit manufacturing cost falls with the volume production scale and with accumulated production experience (Kotler, 2001, p.356). 3.2.2 Competitive Position There are four basic competitive positions that the new product could adopt as follows: Market Leader Market Challenger Market Follower Market Nicher As this is a new product launch targeted at a segment of the overall market, which, although relatively immature, has some established players, it is proposed that the product is positioned as a Market Challenger. This competitive market positioning is relatively high-risk but also high-gain and helps to build a sustainable competitive advantage (Kotler and Armstrong, 2010) 3.2.3 Analysing Competitors The fruit juices and juice drinks market sector is characterised by intense competition between organisations, many of which now operate on a global scale. In view of this, even though the main competitors have been identified, it is crucial that the new brand gains a detailed insight into the nature of these competitors if it is to consolidate its long-term competitive position following its launch (Wilson and Gilligan, 2005, p. 223). According to Kotler and Keller (2006) there are a number of strategic steps that need to be undertaken in order analyse competitor actions in the marketplace. See Figure 3 on the next page. Figure 3: Strategic Steps in Analysing Competitor Actions In the case of the proposed new product, with its Market Challenger position, it is proposed that all fruit juice and juice drink brands competing within its market segment are attacked -see 3.2.3 Brand Positioning below. However, the brand needs to constantly monitor and evaluate the activities of its competitors. 3.3 Product Strategy 3.3.1 Product Specification A blended*, high fruit-content (50%) juice drink with no added sugar or colouring available from the soft drinks section of the supermarket (not chilled). * Actual flavour blend to be determined through research and pre-testing with consumer sample. 3.3.2 Brand Name The proposed brand name is START! The product targeted at children will be called START! for Kids. This name is intended to help position the brand as a product for consumption at the start of the day i.e. at breakfast. It is also a short and memorable name, which will help the product to stand out in a crowded marketplace and will also help facilitate the establishment of the brand in the consumer consciousness. In addition, the brand name has connotations of a healthy start to the day for kids. The brand name START! is also not exclusively for children and lends itself to extensions into other market segments, such as for the adult market. 3.3.3 Brand Positioning Positioning a brand has been described as an attempt by a business to influence the way in which consumers perceive and behave towards that brand in the marketplace (Perreault and McCarthy, 1999). For example, a brand could position itself to appeal to a particular consumer segment by promoting a particular attribute of the brand that would appeal to that segment (Pechmann and Ratneshwar, 1991). The following two figures illustrate the proposed brand positioning for the new product. High Price Juice Drink Pure Fruit Squeezie Childrens Wedge Fruit Juice/ Smoothie s START! For Kids Low Price Figure 4: START! Brand Positioning Childrens Fruit Juice/Juice Drinks Price per 100 ml/100 g and Pure Fruit Juice Content School Break Times Juice Drink Pure Fruit Squeezie and Childrens Wedge Fruit Juice/ Smoothie START! For Kids Breakfast Figure 5: START! Brand Positioning Childrens Fruit Juice/Juice Drinks Price and Consumption Time 3.3.4 Packaging The packaging will be a Tetra Classic Aseptic pack in two pack sizes 100 ml and 200 ml (Tetra Pak Website, 2010). This is to enable it to be used primarily as a breakfast drink in (200 ml size) and secondarily as a snack drink (in 100 ml size) at school break times. The tetra pack is easy to drink from and is also easy to pour into a cup or glass. The pack is also stable on the kitchen counter and on the school desk. See Appendix I. For retail distribution, the individual packs will be sold in rectangular multi-packs of 10 for the 100 ml and 5 for the 200 ml. The rectangular packaging will assist ease of display and stacking in the retail environment 3.4 Distribution Strategy In line with the rapid market-penetration strategy, the product will be sold though all supermarket chains and convenience stores in the UK with a heavy intensity. In view of the target audience, it will not be sold through the on-trade. The product will only be available for retail sale in multi-packs at the prices shown in Table7 on the next page. 3.5 Pricing Strategy Unit prices in the market segment are currently stable and subject to discounting on promotion (Euromonitor, 2011). The rapid market penetration strategy determines that the pricing strategy for START! will be highly competitive and challenging to the market leader and to other brands in the market segment. Brand/Product Retail Pack Size Price per 100 ml/ 100 g Lowest Retail price per pack START! For Kids 5 x 200 ml  £0.20  £2.00 START! For Kids 10 x 100 ml  £0.22  £2.22 Tropicana Go! 4 x 200 ml  £0.25  £2.00* Feel Good Drinks For Kids 1 x 400 ml  £0.32  £1.27* Innocent Childrens Wedge cartons 4 x 180 ml  £0.41  £2.92* Innocent Pure  Fruit  Squeezies 6 x 40g  £0.83  £2.00* Table 7: Retail prices for START! and Competitor Products (*Source: mysupermarket.co.uk, 2011) 3.6 Consumer Segmentation and Targeting Kotler, (2001, p.286) suggests that consumer markets can generally be segmented in three ways as shown below for the new product: Socio-demographics Primary: Housewives with school age children from 4 to 11, male and female. Secondary: The children themselves. Psychographics families with a healthy lifestyle or intending to adopt a healthy lifestyle. Behavioural factors Parents of children who have a positive attitude to the benefits of a healthy diet. 3.7 Marketing Communications Strategy 3.7.1 Marketing Communications Budget The average advertising spend to sales ratio over the last five years has been 0.82%. In order to achieve the marketing objectives stated and implement the rapid market penetration strategy it is proposed that the budget for the first year for START! For Kids be set at double this ratio i.e. 1.6%. This will result in an advertising budget of  £1.92 million. A summary of the overall marketing communications budget by activity appears in appendix II 3.7.2 Marketing Communications Tools According to Kotler (2001), there are five main categories of marketing communications tools:- Advertising Sales Promotion Public Relations Personal Selling Direct marketing 3.7.3 Marketing Communications Tools Characteristics/Objectives According to Fills 4Cs model (2002), the five main communications tools, are characterised by four principal dimensions: Communications Impact Credibility Costs Control See Figure 6 on the next page, which shows how these dimensions apply to the various component of the communications mix. Figure 6: Fills 4Cs Model As has already been established, START! needs to gain rapid penetration through the use of high impact promotional activity that delivers a large audience within the identified consumer segment. In view of the target audience definition, and the need to create high levels of product acceptance, it is proposed that the consumer promotional activity includes a mix of tools including advertising, sales promotion and public relations. 3.7.4 Integrated Marketing Communications (IMC) The concept of IMC was acclaimed by Moriarty (1994) as being one of the most significant developments in the marketing communications business in the 1990s. Kotler first discussed IMC back in 1997 but it was not until 2003 that defined the concept thus: Integrated marketing communication is a concept according to which the company integrates and coordinates its communication channels to send a message clearly, consistently and convincingly about the organization and its product (Kotler, P, 2003, p. 672). Fills promotional planning framework (2006, pp.174-176) summarises all the aspects of the marketing communications planning process see Figure 7 below. Fill categorises the tasks achieved by communications activity into three areas namely, Push, Pull, and Profile, as follows:- Push The activity is pushed from the product provider to the supply chain intermediaries to help develop relationships. Pull The activity is from the product provider to the end consumer to generate a call to action either a purchase or an enquiry. Profile The product provider implements a mix of communications strategies to build brand reputation with all of its target audiences. Figure 7: Fills Promotional Planning Framework (Source: Fill, 2006, pp.174-176) If a formally structured approach to marketing communications planning, such as that detailed above, is not followed there is a risk that the goals and strategy of the marketing communications plan will not link to the high-level corporate goals, or to the marketing goals of t

The Preceding The Beatitudes Theology Religion Essay

The Preceding The Beatitudes Theology Religion Essay Preceding The Beatitudes is the beginning of chapter 5 in the Gospel of Matthew. This is also the introduction to the Sermon on the Mount. Matthew 5 starts off with Jesus going up on the mountain. Matthew 5:1 Seeing the crowds, he went up on the mountain, and when he sat down his disciples came to him. When you first read this text you think that he was being overcrowded and simply went up on the mountain for more space. However, is that the only reason Jesus went up on the mountain? When we look at other verses in the Bible such as Luke 6:12 In these days he went out into the hills to pray; and all night he continued in prayer to God. Perhaps Jesus felt closer and more alone with God by being on the hills or mountain. Perhaps it made him feel closer to God. Or another reason may be that he was interacting and teaching his disciples on the mountain while the crowds surrounded them to listen down low. Look at the second part of this verse, when he sat down his disciples came to him, whenever Jesus sat down somewhere it was usually a good indication that he would be teaching so his disciples automatically came over to him. Matt 13:2, Mark 4:1, and Luke 5:3 are all other examples of when he sat down and taught as well. Matthew 5:2 And he opened his mouth and taught them by saying: This is where the teaching, otherwise known as The Beatitudes begins. In this part of the Bible Matthew seems to be portraying Jesus as the new Moses. The term Beatitude comes from the Latin word Beaus. It means happy, fortunate or blissful. Each beatitude has two phrases, kind of like a cause and an effect. Each beatitude also starts off with the word blessed. To be blessed is to be happy and filled with the Holy Spirit. The eight beatitudes in Matthew 5:3-12 Blessed are the poor in spirit, for theirs is the kingdom of heaven (5:3) Blessed are those who mourn, for they shall be comforted (5:4) Blessed are the meek, for they shall inherit the earth (5:5) Blessed are those who hunger and thirst for righteousness, for they shall be satisfied (5:6) Blessed are the merciful, for they shall obtain mercy (5:7) Blessed are the pure in heart, for they shall see God (5:8) Blessed are the peacemakers, for they shall be called Sons of God (5:9) Blessed are those who are persecuted for righteousness sake, for theirs is the kingdom of heaven (5:10) (5:11 12) Blessed are you when men revile you and persecute you and utter evil against you. To rejoice and be glad, for your reward is great in heaven. Now let us take a deeper look at each beatitude individually. Matthew 5:3 Blessed are the poor in spirit, for theirs is the Kingdom of Heaven. This is the opening verse to the Sermon on the Mount. At that time, the word Blessed was a common word for describing someone who is happy. That meaning of the word has been lost in the present day interpretation, but that seems to be the original intent of the Gospel writer. Blessed also means to be made holy, so when someone is blessed it means they are experiencing a life changing, spiritual transformation. Whoever goes by these rules will lead a happy life and a step closer into getting into Heaven. This could also be the interpretation of the word Blessed used. In my opinion, it means both. The poor in spirit, I think this means actual poor people, people who are destitute. Like the woman who gave everything she had, and was commended by Christ for doing so. It means they have spirit, yet little else, so they are blessed with spirit or in spirit, and theirs is the kingdom of heaven. They may not have anything on earth, but they can be assured of the afterlife. Matthew 5:4 Blessed are those who mourn, for they shall be comforted. We already know that Blessed means to be made holy and to be happy. But what shall we mourn over? This can be having many meanings. A person can mourn over the loss of a loved one or friend, or even the loss of possessions. A person can also mourn over sin. Everyone mourns someone or something at sometime in their lives. In time, we laugh and are happy again. I think that is Gods way or seeing us greive and in pain and He puts happiness back into our lives. When I was a little boy my dog got ranover by a car and I cried for two weeks straight and wouldnt talk to anyone. I am an only child and that dog was my best friend. The dog would wait for me at the bus stop and walk me home even. After about 2 weeks over hell, I got off the school bus and found a puppy hiding under some bushes. I didnt really want the puppy at first, but knew it was alone like me so I took it home. I think God put that puppy in my path because he seen I was sad and lonely. God and the puppy (Cuervo) healed me. Matthew 5:5 Blessed are the meek, for they shall inherit the earth. In Greek literature, the meaning of the word meek means gentle or soft. So to be meek you should be gentle and not strong. You should be gentle in a disposition that you do not fight Gods will. Also, if you compare Mathew 5:5 in different Bibles, you get the same translation as well; The King James Version Blessed are the meek, for they shall inherit the earth. World English Bible Blessed are the gentle, for they shall inherit the earth. As you can see, they have been translated even further and shows that meek means gentle. The phrase inherit the earth could mean that in time God will come down to earth and choose these gentle people to rule over the entire world. Or it could be that these gentle people will get their every need provided by God. Matthew 5:6 Blessed are those who hunger and thirst for righteousness, for they shall be satisfied. Hunger and thirst here could be an expression for a strong desire. Since hunger and thirst are something EVERYONE needs in order to have nourishment to live, so does their soul need nourishment in faith. The soul needs nourishment as well in the need or desire of forgiveness of sins and to want to do the right things on Earth to go to Heaven. Those who have a great desire for righteousness will be satisfied in Heaven. Matthew 5:7 Blessed are the merciful, for they shall obtain mercy. Those who have mercy on others shall get mercy from God. People can show mercy to others in numerous ways. By sympathizing with them, showing them affection and tenderness. In return, when the believers ask God for mercy for certain reasons, they will receive it. Mercy is Gods gift for mercy. Matthew 5:8 Blessed are the pure in heart, for they shall see God. To be pure means to be clean and in the New Testament the heart is believed to be the center of ones essence or being. When I read this I think of small children for they are pure in heart and are said to have a guardian angel following them around to see that no harm comes to them. So maybe that is it. If we cleanse ourselves of bad thoughts and nastiness to make ourselves pure we shall see God by being under his protection until the day we actually see Him standing at the gates of Heaven. Matthew 5:9 Blessed are the peacemakers, for they shall be called sons of God. These peacemakers can be individuals that will go out of their way to make others happy or to help others in their time of need and the result being in that some way peace was made or kept. These are the ones that put themselves at risk in order to prevent arguments or wars. The phrase sons of God is a common Hebrew expression that means someone who has the quality and characteristic of God, someone who is Godlike. Matthew 5:10 Blessed are those who are persecuted for righteousness sake, for theirs is the kingdom of heaven. Blessed are those who are persecuted, not for any crimes they have done, but for unrighteousness. In other words, by living saintly and living righteously, you will separate yourself from the unrighteous people and be permitted into heaven. Now let us take a look at some similar passages in the Bible. Four similar blessings appear in the Gospel of Luke and are followed by four woes that mirror the blessings. This passage in Luke is also known as the Sermon on the Plain; Luke 6:20-22 Blessed are you poor, for yours is the kingdom of God Blessed are you that hunger now, for you shall be satisfied Blessed are you that weep now, for you shall laugh Blessed are you when men hate you, and when they exclude you and revile you, and cast out your name as evil, on account as the Son of man! Luke 6:24-26 But woe to you that are rich, for you have received your consolation Woe to you that are full now, for you shall hunger Woe to you that laugh now, for you shall mourn and weep Woe to you, when all men speak well of you, for so their fathers did to the false prophets. Theere being a difference in the Gospel of Matthew and the Gospel of Lukes version of the Beatitudes shouldnt surprise us really. Think about it. This is two different peoples version of what was said. Of course it would be recorded differently, because everyone is different and interprets things different in their mind. What does The Beatitudes say about the relationship with God? Basically through The Beatitudes God is giving us a pathway to follow to find happiness with God in our lives. By centering our lives on God, we become transformed. I think the whole message of The Beatitudes is if we center our life on God, we will find peace in our lives. What follows after The Beatitudes is the rest of chapter 5 in The Gospel of Matthew and also the continuation of the Sermon on the Mount. Chapter 6 in the Gospel of Matthew is also a continuation of the Sermon on the Mount. Here Jesus tells the disciples to be discrete in several areas of their lives versus showing off with pride. Doing these things in secret will result in rewards from the Father in secret. Give to the needy, pray in your home with the door closed, fast in private, and not to worry about earthly treasures, but instead worry about treasures you can store in heaven by keeping your heart on God. I think the main question this passage may have addressed in the community for which it was originally written was What about the ten commandments? Think about it. At the time Jesus was giving these new rules from God, everyone was honoring the ten commandments as the law. Im sure Jesus had to explain that the ten commandments ARE the law, but The Beatitudes are kind of a modification to the laws. The ten commandments were the laws of the Old Testament and, yes, they are still the laws, but times were changing and new modifications were needed in the New Testament time.

Literary approaches :: essays research papers

Literature †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Choose six of the following approaches and find one article for each approach. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Writing:   Ã‚  Ã‚  Ã‚  Ã‚  One page per article   Ã‚  Ã‚  Ã‚  Ã‚  2 pgs summary Critical approaches important in the study of literature: MORAL/INTELLECTUAL †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Concerned with content and values †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Used not only to discover meaning, but also to determine whether works of literature are both true and significant. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  To study lit from this perspective is to determine whether a work conveys a lesson or a message and whether it can help readers lead better lives and improve their understanding of the world. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Answer these questions:   Ã‚  Ã‚  Ã‚  Ã‚  What ideas does the work contain?   Ã‚  Ã‚  Ã‚  Ã‚  How strongly does the work bring forth its ideas?   Ã‚  Ã‚  Ã‚  Ã‚  What application do the ideas have to the work’s characters and situations?   Ã‚  Ã‚  Ã‚  Ã‚  How may the ideas be evaluated intellectually? Morally? TOPICAL/HISTORICAL †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Stresses the relationship of lit to its historical period †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Investigates relationships of this sort, including the elucidation of words and concepts that today’s readers may not immediately understand. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Common criticism is that in the extreme, it deals with background knowledge rather than with lit itself. NEW CRITICAL/FORMALIST †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Focuses on literary texts as formal works of art, and for this reason it can be seen as a reaction against the topical/historical approach. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Most brilliant in the formal analysis of smaller units such as poems and short passages. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Discussions of point of view, tone, plot, character, and structure are formal ways of looking at lit from this point of view. STRUCTURALIST †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Stems from the attempt to find relationships and connections among elements that appear to be separate and discrete. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Attempts to discover the forms unifying all lit †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Important because it enables critics to discuss works from widely disparate cultures and historical periods. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Furnishes an ideal approach for comparative lit and the method also enables critics to consolidate genres such as modern romances, detective tales, soap operas and film. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Best in the analysis of narratives and larger units. FEMINIST †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Holds that most of lit presents a masculine/patriarchal view in which the role of women is negated or at best minimized. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Seeks to raise consciousness about the importance and unique nature of women in lit. ECONOMIC DETERMINIST/MARXIST †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Features individuals in the grips of the class struggle. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Often called proletarian lit †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Emphasizes persons of the lower class – the poor and oppressed who spend their lives in endless drudgery and misery, and whose attempts to rise above their disadvantages usually result in renewed suppression. PSYCHOLOGICAL/PSYCHOANALYTIC †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Provided a new key to the understanding of character by claiming that behavior is caused by hidden unconscious motives. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Treat lit somewhat like information about patients in therapy. ARCHETYPAL/SYMBOLIC/MYTHIC †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Presupposes that human life is built up out of patterns, or archetypes, that are similar throughout various cultures and historical times.

Dostoevskys The Brothers Karamazov Essay -- Brothers Karamazov Dostoe

Dostoevsky's The Brothers Karamazov Dostoevsky first presents Smerdyakov, in The Brothers Karamazov, in Book 3 of Part 1. The author divulges details of the conception of the fourth son of Fyodor Pavovich Karamazov. Late on a September evening, a drunk Fyodor, by modern standards, "rapes" a homeless woman. Stinking Lizaveta, the victim of Fyodor's violence, was a legend in the town. Regardless of her unattractive and dirty appearance, her poverty, and homelessness, the townspeople regarded her with sympathy and compassion. Fyodor, on the other hand, treated Lizaveta as an insubordinate who was undeserving of even an ounce of respect. He and his friends mock her. He, then, rapes her. And, as if these actions are not cruel and offensive enough, he vehemently denies any of it happening. Later, when Lizaveta gives birth to Fyodor's illegitimate son, it is Grigory and Marfa who take the boy in, baptize him, and decide to raise the child. The townspeople mistakenly credit Fyodor for taking the dead woman's child into his ho use. All of these disturbing actions on the part of Fyodor are cause for his punishment. While Fyodor neglected his fatherly duties to his other three sons, to this fourth, he rejects them completely. He finds the controversy around the mystery of the boy's conception amusing. He employs his own son as one of his servants, as his "lackey." Although incredible attention to detail is paid to the story of Lizaveta, Dostoevsky waits to speak of the boy himself. It is as if the author is all ready separating this last son. Dostoevsky claims to not want to go into detail about Smerdyakov so as not to distract the reader from the story. However, it is an intention set-up on the part of the author. When we finally learn more of this mysterious character, it is not until four chapters later. Dostoevsky is oddly able to summarize the character of Smerdyakov in only five pages, whereas, with the characters of his brothers, he needs many more pages. In this way, the author is showing the mistreatment of this innocent boy by all who know him. Grigory is ashamed of him. He spreads the story of Smerdyakov's birth and ruins his reputation indefinitely. All three of the brothers treat Smerdyakov not as an equal, but as a servant. Despite his displays of intelligence, Smerdyakov is labeled and mocked by everyone. He is called a lackey, an ass, a sco... ...he destruction of his third brother a little differently. Alexei cares to an extreme extent about others. He is deeply affected by the suffering of Ilyusha and the other schoolboys. Smerdyakov knows that by simply affecting the two brothers whom Alexei loves, he is also affecting Alexei. Alexei, to no avail, attempts to save what remains of his brothers' dehumanized states. While Smerdyakov's actions are cunning and deceitful, he knows at every moment exactly what he is doing and why he is doing it. He is fully aware of his own predicament. He is born into misfortune, attempts to avenge his name, and wreaks havoc upon this small Russian town. While he carefully manipulates people and skillfully executes his plans, he is aware also of the immorality of murder. Like Zisoma's "mysterious visitor," Smerdyakov commits his crimes out of passion. He does not wait for the jury to consider his case. Like the "mysterious visitor," he has convicted himself of murder and sentences himself death. Smerdyakov's vicious crime and brutal punishment complete a full life of violence starting at his conception. His passionately violent nature erupts implosively beneath a mask of implacable calm.

Reward and Punishment

In America we all live by laws, codes, and rules that have been put in place before we were even born. With each law and rule there is also a causal effect if we do not properly follow them. For instance, we know that if you kill someone, there will be negative consequences. Also, if we excel in our career, we will be rewarded appropriately. Justice and fairness are issues that we all strive to achieve. The concept of good and bad in regards to justice and fairness ties into our reward and punishment systems. Let’s take a look at how each of these is used in America.First we have reward. â€Å"Reward is one method of distributing on a fair and just basis the good we are concerned with† (Thiroux, and Krasemann 122). Reward is very desirable in many people eyes. We have the need to be rewarded for our efforts, whether it is at work or at home. There are two major theories that deal with how reward should be distributed which are retributivist and utilitarian. Retributivis t, or deserts theory rewards based on what people deserve for what they have done in the past, not for what the consequences for what they have done will be.Rewarding based on one’s efforts is the main focus. According to the retributivist theory, if two people are enrolled in the same Ethics class and put in the same effort, they should end up with the same grade. This would seem to be unfair to many people. The example alone is one of the major issues regarding retributivist theory. There is no incentive for a person to produce a higher quality of work or seek a dangerous occupation. Utilitarian theory is based upon good consequences for everyone affected by acts or rules (Thiroux, and Krasemann 129).The emphasis is on the future and the rewards should be given only when someone is seeking to bring good consequences to everyone. The idea is to give someone an incentive to do better or work harder (Thiroux, and Krasemann 129). This theory also believes in rewarding people fo r working in dangerous or unpleasant occupations because it ultimately brings about the greater good for everyone involved. One problem of this theory is that the rewards are based on production and not hard work. In America I believe that we tend to use a combination of both retributive and utilitarian.Each theory has aspects to them that sound similar to the way some people are evaluated for rewards. While there are no hard fast rules as to how we should distribute rewards, everyone can agree that it should be done in the fairest method possible. The four basic ways that goods or rewards can be distributed are equally among all without merit, a person’s abilities, merit, and needs. The combination of criteria is specific to the situation for which we are basing the reward upon. For example, we distribute goods out based on needs. Think of a homeless person and what their needs might be; shelter, food, water, just to name a few.There are many local homeless shelters and soup kitchens that help meet these needs. Someone that is not homeless might argue that it isn’t fair that they would not be allowed to sleep in the shelter or eat at the soup kitchen, but if we think about the criteria for distributing goods, this person does not have the same need as a homeless person does. If the person disregards the need of others over his based on selfishness, the result could be in the form of punishment. Punishment is defined as â€Å"the infliction of some kind of pain or loss upon a person for a misdeed (i. e. , the transgression of a law or command).Punishment may take forms ranging from capital punishment, forced labor, imprisonment and fines (Encyclopedia Britannica). There are three different theories regarding how punishment should be distributed. The retributive theory states that punishment should be given only when it is deserved and the severity should match the extent of the crime. It is only concerned with the past and is given to deter futu re offensive behavior. Punishment is given to restore order within a society. A view of retributivism can be found in a saying in the Old Testament, â€Å"an eye for an eye and a tooth for a tooth† (Thiroux, and Krasemann 135).Retributive justice attempts to ensure that the punishment fits the crime so if you have committed a murder, you are put into prison for longer than if you have stolen a car. Another view is that of the utilitarian theory and it is focused on the future rather than the past. Punishment is not given because a crime, but given so that something good could result. An example would be instilling shame in a person if they did something that we feel is wrong. Lastly, we have the restitution theory. Restitution is provided to victims by those that committed the crimes.This could be accomplished easily when dealing with a crime like theft. According to restitution, if we give back the item that was stolen, justice would be achieved. When thinking about how Amer ica approaches punishment, I believe that we again use a combination of theories. The United States, we have been focused on retribution mainly because of the idea of â€Å"an eye for an eye, a tooth for a tooth†¦Ã¢â‚¬  which has been influential for thousands of years and used in ancient law (Encyclopedia Britannica). This focus on retribution has made the United States demand retaliation against criminals.This can clearly be demonstrated with the terrorist attacks of 9-11. The use of shame is also used a lot and I usually see it in younger children as a tactic to teach the child right from wrong. Restitution is also commonly used when the punishment can be easily resolved with this method. There will always be controversy over the effectiveness of how we reward and punish people in our society. The best we can hope for is that everyone tries to conduct themselves in the highest morals possible and in the event that punishment must be given it is done so in the fairest way p ossible.Punishment is necessary because it can also give a sense of closure and helps victims move on with their lives.Bibliography â€Å"Punishment. † Encyclopedia Britannica. Encyclopedia Britannica Online. Encyclopedia Britannica, 2010. Web. 15 Oct. 2010 http://original. search. eb. com. bloomington. libproxy. ivytech. edu. allstate. libproxy. ivytech. edu/eb/article-272347. Thiroux, Jacques, and Keith Krasemann. Ethics Theory and Practice. 10th. Upper Saddle River, NJ: Prentice Hall, 2009. 122. Print.

Introduction to corporate social responsibility Essay

Corporate social responsibility is a figure of business self-regulation incorporated into a business model. CSR policy functions as a built-in, self-regulating mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms. CSR is a process with the aim to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere who may also be considered as stakeholders. There are four main parts to CSR fig 1: |Economic |Responsibility to earn profit for owners | |Legal |Responsibility to comply with the law | |Ethical |Not acting just for profit, but doing what is right, just and fair | |Voluntary and philanthropic |Promoting human welfare and goodwill | | |Being a good corporate citizen contributing to the community and quality of life | There are many substitute definitions of CSR. Examples of two are firstly An responsibility, beyond that mandatory by the law, for a business to follow long term objectives that are excellent for society. Secondly concerning how a business administer its business to create an overall constructive impact on the general public So in a brief social responsibly corporate involves †¢ Conducting business in an ethical way and in the interests of the wider community †¢ Responding positively to emerging societal priorities and expectations †¢ A compliance to take action ahead of regulatory confrontation †¢ Balancing shareholder interests against the interests of  the wider community †¢ Being a good citizen in the area